Find out how our Meta ads strategy consistently brings in new clients for this award-winning Surrey-based photographer
About the Client
Anna runs The Artful Dog Studio, a five-star-rated dog photography business offering experience-led photo shoots in beautiful grounds. The studio has won many awards, including both the Top Dog Studio Award and the Experience Consumer Award 2020.
Before we began working together, Anna relied heavily on organic social media to generate leads. It worked, but it was incredibly time-consuming, and she wanted a more consistent and scalable way of filling her diary, so she could focus on what she does best; capturing stunning portraits of dogs and their owners. She approached us about running her ads, but we needed to ensure this would be profitable long-term so we started working together to create a strategy and solution.
The Challenge
🐾 Leads were coming in, but the process wasn’t sustainable.
🐾 Organic marketing took too much of the team’s time.
🐾 The volume of leads wasn’t consistent.
🐾 No lead magnet or real offer to give the ads a hook.
🐾 No streamlined system in place to follow up and convert leads into paying clients.
The Solution
We worked closely together to put a clear system in place:
Created an irresistible, ad-only offer that would attract new clients and give campaigns a clear focal point.
Refined the conversion process, so that leads were being followed up efficiently and consistently turned into bookings.
Ongoing testing and optimisation to ensure campaigns deliver predictable results, year after year.
The Results
The numbers tell the story:
✅ Over 3,700 leads generated every year for the past 4 years.
✅ In 2024, 3,700 leads from just £17k in ad spend.
✅ Ads generated an estimated £305k in revenue for the studio that year.
✅ The business now relies on Meta ads as its core lead source.
Challenges Overcome
Tracking issues: At the start, it was tricky to get reliable data. We created a custom system to track leads both inside and outside Meta.
Lead volume: At times, Anna was receiving too many leads to handle, so we refined the forms with additional questions to filter for more qualified prospects.
What the Client Said
“As a small business owner, the struggle of managing to generate enough leads to sustain my growing business was a constant stress. I decided to outsource the challenge to a professional, and I thankfully found Rachel!
We have worked together now for over a year, and her knowledge, creativity, efficiency and friendly manner are just some of the huge benefits. Rachel is always looking to problem solve, and improve how things work, and I am ever grateful for her suggestions for improvements and tweaks to make things even better! She is indispensable for my business!”
— Anna, Founder of The Artful Dog Studio
Key Takeaways
With the right offer, refined systems and a clear ads strategy, The Artful Dog Studio now consistently generates thousands of high-quality leads every year. This consistency has given Anna the freedom to focus on growing her brand and spending more time doing the work she loves.