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About

About

Who am I?

I’m a mum of three with a background in PR, Marketing and Social Media Management. I grew up in Cornwall and, after completing a Post Graduate Diploma in Creative Advertising, started my career working for TV chef Rick Stein.

Having had children, I needed work that I could fit in around them and retrained in social media management. I went on to work for Digital Mums as their strategic social media manager as well as many different freelance clients.

It became obvious that lots of businesses wanted help to reach their customers through targeted campaigns. I decided to focus on Facebook Ads and invested a lot of money learning from the best!  I spent months training with one of the UK’s top ads strategists, hold a badge from Facebook Blueprint and now offer complete ads management, training and more.

Why use me?

You’ll know exactly who’s creating your campaigns and constantly be kept in the picture.

I don’t let the senior people do the pitch, then hand over to a more junior member you’ve never met. You can trust me to keep you up-to-date with what’s happening and I’ll let you know what’s going on with weekly reports.  I’ll tweak campaigns, or stop ads, at any time to make sure you aren’t wasting your money. You have nothing to lose . . . and quite a lot to gain.

Want to have a chat about how I can help your business? Check out the services I offer or get in touch to talk things through.

Rachel Fallon, founder of Facebook and Instagram advertising agency, Black Parrot Social

I booked Rachel for an Ads Power Hour. Wow! She packed in a huge amount of advice, information and tips to help me improve my Ads strategy, target audiences better, sharpen up copy & messaging and give guidance on what to focus on when reporting. Really really useful. Time and money well spent. I definitely recommend her to you if you are looking for detailed and insightful support with your Ads campaigns 😀

Kim Postance, Social Media Manager
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2020-06-22T16:06:33+01:00
I booked Rachel for an Ads Power Hour. Wow! She packed in a huge amount of advice, information and tips to help me improve my Ads strategy, target audiences better, sharpen up copy & messaging and give guidance on what to focus on when reporting. Really really useful. Time and money well spent. I definitely recommend her to you if you are looking for detailed and insightful support with your Ads campaigns 😀 Kim Postance, Social Media Manager
My power hour with Rachel was fantastic! She's so knowledgeable. She helped me with the two areas I was struggling with - creating my audience and choosing the best objective. I would work with Rachel again and would highly recommend her.

 

Chenoa Parr, Media Relations Coach & Consultant
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2019-08-06T17:01:07+01:00
Chenoa Parr, Media & PR Coach
My power hour with Rachel was fantastic! She's so knowledgeable. She helped me with the two areas I was struggling with - creating my audience and choosing the best objective. I would work with Rachel again and would highly recommend her.   Chenoa Parr, Media Relations Coach & Consultant
I attended a workshop on Facebook Advertising for beginners. Rachel has a very personable style - no questions were 'silly',  she is a very clear communicator and very knowledgeable

Liz Cockett, Social Media Manager

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2019-03-30T17:59:32+00:00
I attended a workshop on Facebook Advertising for beginners. Rachel has a very personable style - no questions were 'silly',  she is a very clear communicator and very knowledgeable Liz Cockett, Social Media Manager
Rachel provided us with a well thought out, high impact social media campaign at very short notice. She took time to really understand our business, customers and value proposition. As a result, her posts generated a significant boost in our followers and helped to establish us as a thought leader in the area of flexible work and parenthood. She was always friendly, professional and extremely adaptable. Her communication skills, written and verbal, were of a very high standard. She was reliable, and always alerted me to any unexpected changes at the earliest opportunity. It was a delight to work with Rachel and I would recommend her to anyone who needs high calibre social media management.



Ann Nkune, Director at Bloomsbury Beginnings CIC
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2018-02-18T10:06:43+00:00
Rachel provided us with a well thought out, high impact social media campaign at very short notice. She took time to really understand our business, customers and value proposition. As a result, her posts generated a significant boost in our followers and helped to establish us as a thought leader in the area of flexible work and parenthood. She was always friendly, professional and extremely adaptable. Her communication skills, written and verbal, were of a very high standard. She was reliable, and always alerted me to any unexpected changes at the earliest opportunity. It was a delight to work with Rachel and I would recommend her to anyone who needs high calibre social media management. Ann Nkune, Director at Bloomsbury Beginnings CIC
Rachel and I partnered to provide social media support for the Fashion SVP trade show. Rachel launched a successful Instagram campaign and grew our audiences across Twitter and Facebook. She provided high-level strategy advice and input, and used her great eye for detail to create a beautiful Instagram account which generated lots of engagement. Rachel has a sound knowledge of all social platforms with a creative flair and I look forward to collaborating with her on future projects.

Emma Mackley, Marketing Manager & Freelance PR, 2018

 

 

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2018-11-20T10:10:56+00:00

 

 

Rachel and I partnered to provide social media support for the Fashion SVP trade show. Rachel launched a successful Instagram campaign and grew our audiences across Twitter and Facebook. She provided high-level strategy advice and input, and used her great eye for detail to create a beautiful Instagram account which generated lots of engagement. Rachel has a sound knowledge of all social platforms with a creative flair and I look forward to collaborating with her on future projects. Emma Mackley, Marketing Manager & Freelance PR, 2018
Rachel held such an insightful event for our business members about Facebook Ads and jam-packed one hour with useful tips and best practices we could all walk away with and implement straight away. I hope to work with Rachel again in the future!

Krisztina Tardos, The Merit Club


 
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2019-07-05T11:17:30+01:00
Rachel held such an insightful event for our business members about Facebook Ads and jam-packed one hour with useful tips and best practices we could all walk away with and implement straight away. I hope to work with Rachel again in the future! Krisztina Tardos, The Merit Club  
Rachel is a first class social media strategist and creative. She's brilliant at crafting engaging copy, coming up with ideas for campaigns and analysing data to advise on the best approach for a particular platform. She's also fantastic fun to work with and a brilliant team player.

Ali Dagwell, Communications & Brand Awareness Expert, Digital Mums, 2018


 
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2018-05-17T09:38:19+01:00
Rachel is a first class social media strategist and creative. She's brilliant at crafting engaging copy, coming up with ideas for campaigns and analysing data to advise on the best approach for a particular platform. She's also fantastic fun to work with and a brilliant team player. Ali Dagwell, Communications & Brand Awareness Expert, Digital Mums, 2018  
"Rachel packed so much great advice and content strategy into our Power Hour. Her background in PR, combined with a depth of experience across the different social media platforms, made it really easy for us to focus on what will create the most impact. She has given me very practical next steps, tools for engagement, and food for thought!"

Cindy Godwin, Head of Diversity, Inclusion and Social Responsibility; Alix Partners

 

 

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2020-02-27T12:22:44+00:00

 

 

"Rachel packed so much great advice and content strategy into our Power Hour. Her background in PR, combined with a depth of experience across the different social media platforms, made it really easy for us to focus on what will create the most impact. She has given me very practical next steps, tools for engagement, and food for thought!" Cindy Godwin, Head of Diversity, Inclusion and Social Responsibility; Alix Partners
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