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About

About

Hi, I’m Rachel Fallon, a Facebook ads, Instagram ads and Google ads specialist and the founder of Black Parrot Social.

 

My mission is to help growing eComm businesses like yours reach more customers and increase sales through the power of paid social media, whether that’s through Facebook ads, Instagram ads, Google ads or all three!

 

Take the overwhelm out of selling your products on social, by letting me either handle the whole process for you or training and supporting you to do it yourself.

 

Whichever option you choose, when you work with me, you know your brand – and budget – is in safe hands. 

 

Why choose me?

Following a successful career in PR and marketing, I decided to focus solely on social media. 

 

I quickly saw that businesses needed to be able to reach more customers through targeted campaigns and invested in extensive training with some of the world’s ad experts.

 

As a paid member of some serious ad buyers groups, I continue to keep my knowledge bang up to date. Investing in my learning is also important and recently I’ve become a certified Facebook Blueprint Digital Marketing Associate and completed Kaity Griffin’s Profitable Promotion in Google Ads.

 

How I can help you…

Perhaps you’ve tried running your own ads and felt out of your depth? Or maybe you’ve worked with an agency and were disappointed by poor results and communication?

 

Here’s the good news. When we work together you’ll deal directly with me. I’ll be the person creating your campaigns and I’ll keep you in the loop every step of the way.

 

What’s more, I only work with brands I love so that you can look forward to the results you truly deserve.

 

SO BOOK A CALL TODAY IF YOU WANT TO:

✓ Reach more customers through Facebook or Google ads

✓ Grow a loyal customer base

✓ Sell more products

✓ Increase your profits

✓ Have an expert on your team

✓ Free up time to focus on other areas of your business

✓ Protect your future

 

Want to chat about how I can help you? Get in touch to book a free, no-obligation chat.

Profitable Promotion Google Ads BadgeRachel Fallon, founder of Facebook and Instagram advertising agency, Black Parrot Social

Rachel was very helpful during our Power Hour ensuring every question I had was answered, as well as offering additional support and guidance I may not have known to ask for. If you are unsure whether your ads are set up at their best, I definitely recommend scheduling a Power Hour with Rachel!

Ryan Katharine, Social Media Manager
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2020-12-07T16:07:15+00:00
Rachel was very helpful during our Power Hour ensuring every question I had was answered, as well as offering additional support and guidance I may not have known to ask for. If you are unsure whether your ads are set up at their best, I definitely recommend scheduling a Power Hour with Rachel! Ryan Katharine, Social Media Manager


Rachel is so helpful, I can't thank her enough for answering my many questions whilst doing the Facebook Ads course. I also had a fabulous Facebook Ads Power Hour with her to help understand my ads strategy more. She explained everything in a way that was easy for me to understand, showed me on my screen how to implement her recommendations whilst being so encouraging throughout. As a result, I feel more confident with my Facebook Ads strategy - thank you so much Rachel!

Rebecca Youngs, The Social Den
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2020-12-07T15:50:26+00:00
Rachel is so helpful, I can't thank her enough for answering my many questions whilst doing the Facebook Ads course. I also had a fabulous Facebook Ads Power Hour with her to help understand my ads strategy more. She explained everything in a way that was easy for me to understand, showed me on my screen how to implement her recommendations whilst being so encouraging throughout. As a result, I feel more confident with my Facebook Ads strategy - thank you so much Rachel! Rebecca Youngs, The Social Den
I attended a workshop on Facebook Advertising for beginners. Rachel has a very personable style - no questions were silly; she is a very clear communicator and very knowledgeable. Thank you Rachel!

Liz Cockett, Social Media Manager
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2019-03-30T17:59:32+00:00
I attended a workshop on Facebook Advertising for beginners. Rachel has a very personable style - no questions were silly; she is a very clear communicator and very knowledgeable. Thank you Rachel! Liz Cockett, Social Media Manager
Rachel provided us with a well thought out, high impact social media campaign at very short notice. She took time to really understand our business, customers and value proposition. As a result, her posts generated a significant boost in our followers and helped to establish us as a thought leader in the area of flexible work and parenthood. She was always friendly, professional and extremely adaptable. Her communication skills, written and verbal, were of a very high standard. She was reliable, and always alerted me to any unexpected changes at the earliest opportunity. It was a delight to work with Rachel and I would recommend her to anyone who needs high calibre social media management.



Ann Nkune, Director at Bloomsbury Beginnings CIC
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2018-02-18T10:06:43+00:00
Rachel provided us with a well thought out, high impact social media campaign at very short notice. She took time to really understand our business, customers and value proposition. As a result, her posts generated a significant boost in our followers and helped to establish us as a thought leader in the area of flexible work and parenthood. She was always friendly, professional and extremely adaptable. Her communication skills, written and verbal, were of a very high standard. She was reliable, and always alerted me to any unexpected changes at the earliest opportunity. It was a delight to work with Rachel and I would recommend her to anyone who needs high calibre social media management. Ann Nkune, Director at Bloomsbury Beginnings CIC
My power hour with Rachel was fantastic! She's so knowledgeable. She helped me with the two areas I was struggling with - creating my audience and choosing the best objective. I would work with Rachel again and would highly recommend her.

 

Chenoa Parr, Media Relations Coach & Consultant
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2019-08-06T17:01:07+01:00
Chenoa Parr, Media & PR Coach
My power hour with Rachel was fantastic! She's so knowledgeable. She helped me with the two areas I was struggling with - creating my audience and choosing the best objective. I would work with Rachel again and would highly recommend her.   Chenoa Parr, Media Relations Coach & Consultant
Rachel held such an insightful event for our business members about Facebook Ads. The  hour was jam-packed with useful tips and best practices we could all walk away with and implement straight away. I hope to work with Rachel again in the future!

Krisztina Tardos, The Merit Club


 
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2019-07-05T11:17:30+01:00
Rachel held such an insightful event for our business members about Facebook Ads. The  hour was jam-packed with useful tips and best practices we could all walk away with and implement straight away. I hope to work with Rachel again in the future! Krisztina Tardos, The Merit Club  
Rachel packed so much great advice and content strategy into our Power Hour. Her background in PR, combined with a depth of experience across the different social media platforms, made it really easy for us to focus on what will create the most impact. She has given me very practical next steps, tools for engagement, and food for thought!

Cindy Godwin, Head of Diversity, Inclusion and Social Responsibility; Alix Partners

 

 

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2020-02-27T12:22:44+00:00

 

 

Rachel packed so much great advice and content strategy into our Power Hour. Her background in PR, combined with a depth of experience across the different social media platforms, made it really easy for us to focus on what will create the most impact. She has given me very practical next steps, tools for engagement, and food for thought! Cindy Godwin, Head of Diversity, Inclusion and Social Responsibility; Alix Partners
Rachel came to my rescue quickly and with such clear instructions. In our power hour, she helped me understand exactly where we'd be going wrong and suggested other fixes that she spotted too. She answered all my queries and gave me useful tips to help me going forward. Worth every penny for the increased reach and engagement!

 

Helen Pine, Owner Blessed Yoga
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5
2020-12-07T16:01:16+00:00
Rachel came to my rescue quickly and with such clear instructions. In our power hour, she helped me understand exactly where we'd be going wrong and suggested other fixes that she spotted too. She answered all my queries and gave me useful tips to help me going forward. Worth every penny for the increased reach and engagement!   Helen Pine, Owner Blessed Yoga
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