Logo for LRM Goods - an Italian leather accessories brand

Discover how we used Meta ads to generate £125k's worth of sales in just 30 days for this Italian leather goods' business ...

Client Overview:

  • LRM Goods (https://www.lrmgoods.co.uk/): a British-based, premium, personalised Italian leather goods and accessories brand

    LRM Goods' 100% Italian leather circle bag, loved by celebs

    Rosie Classic Circle bag

  • Struggling with sales growth and needed a boost heading into Black Friday 2023

The Challenge:

  • Declining sales and ineffective ads with the previous agency
  • No clear strategy for creative testing, ROAS, or scaling
  • Urgent need to meet revenue targets for Black Friday 2023

My Approach:

  • Creative Strategy & Testing: Overhauled creative direction, focusing on lifestyle visuals, product craftsmanship and the unique features of their products
  • Campaign Restructuring & Audience Building: Rebuilt ad campaigns with targeted lookalike audiences, retargeting, and segmentation based on customer lifetime value
  • Tracking & Analytics: Fixed tracking issues, implemented robust event tracking to optimise campaigns in real time

The Solution:

  • Increased ad campaign efficiency through targeted ads, fresh creatives, and accurate tracking
  • Set clear targets for ROAS and CPA to scale the business effectively

The Results:

  • November 2023: Revenue increased by 141%, from £49k (October) to £120k, surpassing monthly targets
  • Sustained Success:
    • November 2024: Achieved £125k in revenue with £6,300 ad spend, resulting in a Blended ROAS of 19.84
    • December 2024: Generated £82,604 in revenue – an increase of more than 10k in sales on just a £1,000 additional ad spend

Conclusion:

  • Transformed LRM Goods’ performance during Black Friday 2023 and established a solid foundation for long-term growth
  • Demonstrated ability to maximise ad spend efficiency while driving significant sales growth