
Discover how we used Meta ads to generate £125k's worth of sales in just 30 days for this Italian leather goods' business ...
Client Overview:
- LRM Goods (https://www.lrmgoods.co.uk/): a British-based, premium, personalised Italian leather goods and accessories brand
Rosie Classic Circle bag
- Struggling with sales growth and needed a boost heading into Black Friday 2023
The Challenge:
- Declining sales and ineffective ads with the previous agency
- No clear strategy for creative testing, ROAS, or scaling
- Urgent need to meet revenue targets for Black Friday 2023
My Approach:
- Creative Strategy & Testing: Overhauled creative direction, focusing on lifestyle visuals, product craftsmanship and the unique features of their products
- Campaign Restructuring & Audience Building: Rebuilt ad campaigns with targeted lookalike audiences, retargeting, and segmentation based on customer lifetime value
- Tracking & Analytics: Fixed tracking issues, implemented robust event tracking to optimise campaigns in real time
The Solution:
- Increased ad campaign efficiency through targeted ads, fresh creatives, and accurate tracking
- Set clear targets for ROAS and CPA to scale the business effectively
The Results:
- November 2023: Revenue increased by 141%, from £49k (October) to £120k, surpassing monthly targets
- Sustained Success:
- November 2024: Achieved £125k in revenue with £6,300 ad spend, resulting in a Blended ROAS of 19.84
- December 2024: Generated £82,604 in revenue – an increase of more than 10k in sales on just a £1,000 additional ad spend
Conclusion:
- Transformed LRM Goods’ performance during Black Friday 2023 and established a solid foundation for long-term growth
- Demonstrated ability to maximise ad spend efficiency while driving significant sales growth