Build an in-house ads team without breaking performance
More brands are bringing Meta & Google Ads in-house.
It makes sense: more control, lower costs, faster decisions.
But here’s the part no one talks about enough — when ads move in-house, the risk doesn’t disappear.
It shifts.
From the money you spend on an agency retainer to internal decision-making.
And without the right training and oversight, performance can quietly slip, confidence drops and suddenly the platforms get blamed.
The In-House Ads Accelerator exists to stop that from happening.
What this programme is: –
The In-House Ads Accelerator is a 6-week, hands-on training and enablement programme designed to help internal teams run Meta & Google Ads competently, confidently and sustainably, with expert oversight while they do it.
This is not a course. It’s not theory. And it’s not outsourced management.
It’s real support and training, inside your ad account, with real budgets.
Who it’s for?
This programme is a strong fit if:
- You’re bringing ads in-house for the first time
- You’ve recently hired an internal ads manager
- You’re reducing agency reliance but want performance to hold
- You want your team to understand what they’re doing, not just follow instructions
It’s especially valuable for e-commerce and lead-gen teams spending £10k+ per month on paid media.
Who it’s not for: –
Let’s be clear.
This programme is not for:
- Teams looking for someone to “just run the ads”
- Businesses unwilling to invest time in learning
- Brands chasing hacks, shortcuts or constant restructures
- Situations where ads are already hitting all targets and have senior in-house leadership
If you want ownership without responsibility, this isn’t it.
How it works
- Weekly live training sessions (90 mins) via Zoom
- Delivered live to your internal team
- Real account walkthroughs and decision-making
- Practical frameworks your team can reuse
- Ongoing support between sessions
This is collaborative, practical, and tailored, not just generic.
Ready? Make an enquiry now
Why this approach works
Most in-house ads struggles don’t come from lack of effort.
They come from:
- Too much pressure on one person
- No framework for decision-making
- No experienced oversight during critical moments
This programme gives teams confidence before problems appear, not damage control after the event.
After the programme
Many teams choose to continue with:
- A light-touch advisor retainer
- Monthly reviews
- On-call support during peak periods
Not because they’re dependent — but because it’s sensible.
Investment
Pricing reflects:
- The level of risk being reduced
- The ad spend being protected
- The experience involved
Exact investment depends on team size and scope.
If you’re spending serious budget on ads, this programme should feel proportionate — not painful.
Next steps
If you’re building an in-house ads function and want it to work properly, let’s talk.
Book a call today and I’ll send through the details.