House of Funk is a US-based interior design business founded by Sandra Funk. Alongside designing timeless homes, Sandra runs The Interior Design Standard—a course designed to help fellow designers streamline their business and scale profitably.
How It Started
Before working with me, House of Funk had been running ads with another agency. The problem?
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No real structure in place
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No baseline KPIs to measure performance
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Budget being spent without clarity on results
The team wanted to know how to reliably increase leads for their course while maximising budget during the six-week enrolment window.
They brought me in to create a clear strategy, provide consultancy throughout and train their team so they could get the most from Meta ads both now and in the future.
What We Did
When I took over, we focused on creating a structure that worked for both growth and long-term sustainability.
Here’s how we approached it:
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Restructured the ad account to focus on lead generation during the six-week course launch.
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Built out new audiences using email lists, opt-ins, and people who had already shown interest in Sandra’s course.
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Fixed tracking issues—the pixel was miscounting leads, which meant we finally had accurate data to work with.
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Forecasted scaling opportunities to ensure that the budget could be increased sustainably without hurting ROI.
The Results
✅ ROAS increased by 39.7% year-over-year
✅ Budget scaled by 150% with no dip in ROI
Other Successes
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Trained up a key member of their in-house team to confidently manage campaigns.
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Created a library of video explainers so their team could continue running course promotions independently.
What the Client Said
*”Working with Rachel was a game-changer for our advertising strategy! From the very beginning, she took the time to understand our brand and goals, crafting tailored campaigns that truly resonated with our target audience. Her expertise in analysing data and optimising ads not only increased our visibility but also significantly boosted our conversion rates.
What I appreciated most was her clear communication and willingness to educate us along the way. She made the entire process enjoyable and stress-free, empowering us to make informed decisions. If you’re looking for an ads consultant who combines creativity with a results-driven approach, I highly recommend Rachel. She’s the partner you need to elevate your marketing efforts!”*
— Sarah Cates, COO, House of Funk